Welcome back once again!
Today I will be explaining some of the differences between pay per click advertising and search engine optimization. To start off, PPC see very quick and immediate results. For example, by clicking onto certain Youtube videos your are contributing to a creators PPC revenue via advertisements and via views. This strategy is aimed at creating high traffic on a businesses website as soon as possible. Businesses may use this during sales to not only promote the sale, but also in hopes that consumers navigate the site and find other products that appeal to them.
On the other hand, SEO strategies typically focus on content to grab consumers attention, but also keep in mind of the algorithms of Google that are constantly updated as mentioned a few weeks ago. These strategies are cost effective, but require lots of planning and detailed work to stay ahead of the curve. A major downfall is that the SEO strategy takes longer to see desired results, and desired results are more risky to achieve (this is because of error and demands of content).
Overall, both strategies require a developed plan to see intended results. With the changing internet environment, it makes SEO a little complicated and requires some exploration for opportunities for PPC advertising. Weighing the trade-offs and choosing the optimal strategy completely depends on the businesses general environment.
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