March 17th, 2019
First of all, a buyer persona is a profile that a business compiles based on lots of research to further understand and relate to the intended audience. Businesses may have many different profiles for different audiences that they may be targeting. These are some of the reasons using a buyer persona is helpful...
- Gaining Trust
- Attracting new customers
- Conversation starting
- Directly meeting consumer needs
Creating a buyer persona is a lot of research and requires a lot of time to fully understand precisely what your specific target wants. There are tools that can be used to speed up the process which is an option for businesses. Innovation of products/service requires a time schedule typically to launch ASAP. Creating buyer personas allows businesses to focus their market marketing goals and make efforts to meet the exact needs through interactions online, face to face, surveys etc. Small businesses can take the advantage over other small businesses by implementing buyer personas, so why not take the initiative?
https://www.socialmediatoday.com/news/what-is-a-buyer-persona-and-why-is-it-important/507404/
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