Today I will be discussing some SEO strategies that are used to keep websites high on the list as well as some ways to monitor search results. Long-term strategies are aimed at the big picture, which means that content is the number one priority. Sharing content (via Facebook, LinkedIn etc.) and getting feedback allows consumer insight to help kickstart research on high demand topics that can be a potential attention getter for new viewers. Sharing it via multiple sources will create a larger network of viewers and can improve the activity, thus increasing the rank.
There are many ways to check your rank, one being www.seocentro.com which finds which place a website shows up given certain keywords or phrases. For example, I searched baseball bats to see what rank Rawlings would get (21st). The results show specific data such as speed or spell checks which is instant feedback just by conducting an SEO search. By adding keywords to your content, short-term SEO Ranking improvements may be seen where hopefully new viewers are turned into loyal consumers. Although, changing demands will eventually change the ranking.
Therefore, long-term strategies involve much more work while considering many factors that go into creating relevant and interesting content. Short-term strategies are a meant to be a "quick boost" to gain new consumers or viewers to become active on your site. Either strategy requires close monitoring of the SEO rank to see how your changes made an impact.
Keeping up with trends, algorithms, and posting unique content is one of the best ways to climb the ladder up to the #1 spot.
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