What exactly is a Search Console? Formerly known as the Google Webmaster Tool, this service offers users wide range of data analytics on the people who view your website and some of the insider opinions. This information is essential for making improvements to achieve optimization of a website.
Other functions include:
- Fix errors
- submitting sitemaps
- creating a robots.txt.file
This is a great tool that marketers are taking advantage of in growing businesses, and can be used in many other fields with online interactions. After all, the information regarding your sites performance are hard facts where negatives can be turned into positives after diagnosing the problem and optimizing a solution. Therefore, a search console should be a site owners best friend being that it shows what you could be doing better with. If you are considering using this service, I would recommend that you visit the link below for a few tips or techniques when setting it up.
https://moz.com/blog/a-beginners-guide-to-the-google-search-console
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