Today I will be going through some of the important techniques of optimizing a website and some of the steps to take. If I was hired as an SEO coordinator, first I would do a situational analysis of the current activity and some of the actions in place to promote SEO. This way we can diagnose the pros and cons of what is happening in our websites activity/decisions. From there, we can generate alternative solutions aimed at achieving optimization and improving the websites ranking. For example, if the website was unaware of the ranking and had a lack of keywords, it would be beneficial to implement periodic check ups and better keywords to show up at the top of the viewers screen. A simple tool I suggest is Moz's Keyword Explorer which offers some great help in this area. Rank correlates with website activity which is why keyword research should be a strong focus.
One key step to achieving SEO is frequently keeping ahead of the curve via SEO News, so that these new changes in algorithm or other aspects don't make too large of a negative impact on website activity. Also, constantly evaluating results from changes is a great idea to decrease the volatility as the industry is continuously evolving. The list of steps or strategies continues, but these are some of the most important besides the quality of content (which is a main concern). There are many tools available that should be taken advantage of to create the most optimal website possible.
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