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Online business has been evolving very quickly in the recent years as new strategies and trends are proving to be successful. There is a variety of ways that businesses are generating increased activity via support chats, threads, ads, social media etc. Ultimately, their goal is to optimize their website to attract as many consumers as possible and hopefully to create a flow of loyalty. A great example would be incentives such as a student discount. For example, Jersey Mikes sub sandwich chain offers a student meal discount which saves the consumer roughly $4 every use.
One of the most popular strategies to attract activity is a call to action to try the product or service typically with a small incentive. From experience, I have noticed that many businesses are exploring welcoming confirmation emails as an attempt to make consumers feel as they are a part of something special or as a way to establish business to consumer relationship. As growing businesses learn to produce interesting or relatable content, increases of activity flow will be realized. Once the website is optimized, it will be easy for visitors to make a decision because it eliminates uncertainty. Overall, businesses have discovered many ways to achieve high activity rates by offering different outlets of communication for consumers to formulate their decision to become a buyer. Personally, I will continue to go to Jersey Mikes because their subs are high quality and the student deal is too good of an offer to pass up!
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