Week 6: Traffic Analysis and Tools

February 23rd, 2019

Hell everybody!

Website creators try to achieve high traffic rates and click rates throughout their website, but how do they go about this? Well, there are many tools that organizations may take advantage of in order to gather this information to make strategized decisions on how to further optimize the website. This can be new segments added to the website, eliminations, adjustments and much more. The struggle that some businesses may experience can be pointed towards search engines. These engines are constantly changing, or updating to change how viewers see rankings.

A perfect example is the Google Webmaster Tool which gathers information in SEO analysis. This helps those organizations make decisions in effort to optimize traffic flow while keeping the content ahead of the curve. This is just one of many free websites offered that enhance the overall functionality of the website and improve the ranking.

Since content interests can change dramatically, there should be a very detailed plan for content and constant use of tools to ensure that the website is optimal for your audience.

Week 5: Effective Writing Matters

February 17th, 2019

Happy Sunday! And Welcome back!

Quality content is a large contributor to attracting new visitors through search engine results, but also beware that the content being produced is professional. Unique content using keywords is extremely important because it does improve the ranking closer to the top of the list. Although, it is equally important to ensure that the content is proofread for grammar and spelling errors as many visitors may run away from websites that seem unprofessional.

Other key aspects of effective writing include a focused topic. This means that the content thoroughly describes a topic without creating tangent information, but also getting to the point efficiently. Producing effective content is a long process, so here are some of the steps.

1. Planning
2. Organizing Research
3. Drafting
4. Editing
5. Proofread
6. Testing
7. Posting

Creating professional content is the backbone of websites and blogging. Reports show that roughly 61% of successful content marketers used a documented plan. Therefore, writing content should be strategized as it has a much higher success rate.

Don't forget that this writing should also include keywords and other aspects of quality content as discussed in last weeks blog.

https://www.entrepreneur.com/article/298090

Week 4: Google Algorithm Updates

February 10, 2019

Hello everyone!

Today I will be discussing exactly what the effects of the recent updates in algorithms are causing and how they function. Content is a large factor in this because there are checks for relevance and originality that rank sites during search results. One of the more interesting factors accounted for in SEO rankings would be location. This means that the searchers results may be different from city to city based on how close you may be to a business producing what you've searched for. Although, businesses cannot control the impact of these updates, they can improve their content and relevance to searches by pursuing a structured plan to increase traffic.

The more unique the content is, the better off the business will be. A huge part of achieving SEO ranking success is keeping a close eye on the changes and news happening to large search engines such as Google. This helps websites prepare for the effects ahead of time or as soon as possible to stay at the top of the search!

Website originality is one of the top priorities to stay relevant in search results. Also, one of the worst things a site can do is to overpopulate advertisements to generate more revenue because viewers will notice and the updated algorithms will affect search engine rankings! I hope I have brought some new knowledge to light for some of you while addressing some of the do's and dont's for improving SER.

Week 3 Blog: Quality Content and Activity

February 3rd, 2019

Welcome back everybody!

Online business has been evolving very quickly in the recent years as new strategies and trends are proving to be successful. There is a variety of ways that businesses are generating increased activity via support chats, threads, ads, social media etc. Ultimately, their goal is to optimize their website to attract as many consumers as possible and hopefully to create a flow of loyalty. A great example would be incentives such as a student discount. For example, Jersey Mikes sub sandwich chain offers a student meal discount which saves the consumer roughly $4 every use. 

One of the most popular strategies to attract activity is a call to action to try the product or service typically with a small incentive. From experience, I have noticed that many businesses are exploring welcoming confirmation emails as an attempt to make consumers feel as they are a part of something special or as a way to establish business to consumer relationship. As growing businesses learn to produce interesting or relatable content, increases of activity flow will be realized. Once the website is optimized, it will be easy for visitors to make a decision because it eliminates uncertainty. Overall, businesses have discovered many ways to achieve high activity rates by offering different outlets of communication for consumers to formulate their decision to become a buyer. Personally, I will continue to go to Jersey Mikes because their subs are high quality and the student deal is too good of an offer to pass up!