Welcome back everyone!
The idea of todays post regards the difference between SEM (search engine marketing) and SEO (search engine optimization). First of all, SEM is digital marketing used to increase awareness over products, websites, or brands. A perfect example is Facebook and how they source their paid advertisements through digital marketing based on user activity. SEO on the other hand, maximizes website usage and popularity by ensuring that a website is high on the list in a search engine like Google.
Why is SEM and SEO important?
Both are important because they offer an extended reach to new potential consumers. SEO allows better connectivity between business and consumer which will help growing business continue to grow. Direct advertising through SEM offers unique opportunities and help create an increased amount of website traffic. SEM gives businesses an opportunity at a competitive advantage over traditional advertising since the people being targeted are already interested in whatever the business is offering.
Social media is taking full advantage of SEM tactics. While they are not considered a category under SEM, sites like Facebook and Instagram have established a mutually beneficial relationship in the marketing world. All SEM platforms use a pay-per click model as well as social media marketing. Even though these concepts share many similarities, they all have specific benefits and differences making each one a useful strategy.
Sources:
https://www.disruptiveadvertising.com/adwords/search-engine-marketing/
